Baz Luhrmann directs a characteristically lavish new ad for H&M-Erdem collection
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Baz Luhrmann directs a characteristically lavish new ad for H&M-Erdem collection


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Academy Award-nominated director Baz Lurhmann created an opulent ad for H&M’s new collection with London-based fashion label Erdem, out Nov. 2.

Dubbed The Secret Life of Flowers, the short film is set in a grand old country mansion home to folks enjoying an eternal spring.  Throw in a love triangle and you’ve got The Great Gatsby in a high-end florist, set to a new track called “Hypnotised” by British trio Years & Years.

“It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times — it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” said Luhrmann in a press statement.

The film stars Olivier-winning actor Harriet Walter, alongside upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall, and models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward.


October 26, 2017
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