Breathe new life into your old clothes with a 'transplanted' piece
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Breathe new life into your old clothes with a ‘transplanted’ piece


Who says your clothes have to be uniform? A campaign in Japan has figured out how to rejuvenate old clothes as one-of-a-kind pieces.

“Second Life Fashion” takes old clothes that have been damaged or torn, and combines them with other clothing parts to create a brand new piece.

Here, a shirt with a ripped sleeve has been patched up with a sleeve from a plaid shirt, creating an entirely new item.

Image: second life fashion/supplied

All you have to do is send in a picture of the clothes you want repaired. Once the company confirms that they can fix them up, you simply send them off to be transformed — and surprised with the piece you’ll receive later.

Image: SECOND LIFE FASHION/SUPPLIED

The service is free and open to anyone across the globe — though bear in mind you’ll have to pay for your own shipping charges. 

Anyone can send their old clothes in to be repaired, and donors can similarly donate other pieces that will be used added to the damaged items.

The service has been live for about a month-and-a-half now, and repaired 13 pieces in its first month of operations. A hundred people have donated their old clothes to the pile.

Image: dentsu

It’s a way of promoting organ donation

The project is actually a campaign to raise awareness of organ donation.

A collaboration between Japanese departmental store Sogo Omiya, and organ group Green Ribbon, the project created by ad agency Dentsu hopes to make people think about organ transplant through the concept.

In 2016, only 338 people received a transplant operation. By May 2017, there were 13,534 registered people on an organ donation wait list.

“This service collects no longer used clothes as “donors” and brings torn “recipient” clothes back to life through a transplant operation,” said the companies in a press release. 

“[It] aims to spread the understanding of organ transplant through fashion.”

This isn’t the first campaign by the Green Ribbon group to highlight the need for organ donors.  

The group had last year led a similar campaign, using soft toys instead of clothes. 

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December 4, 2017
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