How Blog can change your business strategies and growth
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How Blog Can Change Your Business Strategies

blogging benefits

Why blogging could be beneficial for your business

Entrepreneurs and bloggers are specialists on the products or services they offer and write about. Clients progressively need access to the learning from specialists. Blogging is the ideal approach to exhibit your aptitudes, construct your validity and give clients what they searching for.

In many case, entrepreneurs fear blogging for an assortment of reasons. Some claim they ought not blog since they are not an expert essayist, others come up with the rationalization that they don’t have enough time, and others fear they don’t have the cash or specialized knowledge on how blogging is beneficial for business.

Before I jump to the various advantages and disadvantages that blogging accommodates for small business, let’s bust these myths and fears first.

“Yet, I don’t have time” – Yes, blogging can be tedious, yet it doesn’t need to be, particularly first and foremost. Once your blog is set up, you should simply add a couple of new posts all the time and get remarks by peoples. When you’re beginning is just to build your confidence and begin to write on specific niche or industry. One post in seven days is fine in the beginning, you will be still be in front of the a huge number of small business owners who begin a blog with extraordinary aims. You can write post about your offer, its features then differentiate its pros and cons here you can check this wordpress plugin. This is a review plugin shows pros & cons in a nicely manner

“In any case, you do not have the cash and specialized aptitudes expected to keep up a blog” – Think again blogging is excessively mind boggling and helpful in building trust between you and your clients.

60% of small businesses who blogs acquire more Clients

What are the benefits of blogging for small business?

1. Blogs improve your business visibility and trust for your website and brand.

2. Increases new customers and an extraordinary approach to warm up new leads by giving them more info of your services.

3. Customers purchase from brands they trust. Exhibiting your insight and specialist through sharing useful info approaches to fabricate that trust.

4. Small Businesses who blog regularly are sometimes interviewed by journalists who need an industry source for an article they are writing. This can give your business free publicity in newspapers, and on radio and TV.

5. It likewise reminds you all the time of your identity blogging for and why. This keeps your business center client driven. The more you blog, the more you will get into the propensity for brainstorming new thoughts and investigating most recent industry patterns. This helps you remain on top of things and your rivals.

6. Gives content to share on social media When you make new blog entries all the time, you will never need to ponder again about what to post social networking media. Blog entries are ideal for sharing social networking media, and utilizing free devices like Canva, you can rapidly make design and pictures with insights and quotes from your blog entries to share on picture based online networking locales like Pinterest and Instagram.

7. Helps you take in more about your audience Blogging is an approach to begin a two-way discussion. As you share your considerations, your group of onlookers may leave remarks on your posts with their musings, feelings and inquiries identified with your posts.

8. You can even profit from blogging, opportunities to make money or partner with other companies/affiliates!, or can offer advertising space or visitor posting to your blog. In spite of the fact that this can create extra pay.

CASE STUDY

Recipethis.com-December-2016-income-reportCan you believe that it is 2017 already? And that we are all starting a new year as food bloggers. This is one with great expectations of how the next year is going to pan out and all of us with New Year resolutions of what we plan to do with our blog in this coming year.

Some of you will be re-branding your website, others will be planning new traffic sources, someone else might have great plans for growth on a social media channel, yet someone else may be thinking about starting a podcast.

Whatever it is, we wish you the best of luck for your blog in 2017.

But I am sure you want to know what we have planned for 2017. We juggle Recipe This with 3 kids, a house to run and pets that think they must always be the centre of our attention.

Not to mention since 2005 we have made the most of our bread and butter money as internet marketers. Advising others on how to run their blogs, how to outsource, managing outsourcing teams, how to improve SEO and even social media management. When we first went online and started making money from the internet this would be the main chunk of our income and then we would earn pocket money on eBay and then through selling ebooks.

Some of those ebooks that go as far back as 2005 still bring us a passive income now and are the beginning of our online career and make us so proud.

Then we decided that we didn’t want to spend the rest of our lives making money for other people, instead we wanted to make it for us. We wanted to develop our own business, something that one day we could hand over to our kids.

So Recipe This was born and we decided to wait until we hit 100,000 page views a month (or more) before we considered quitting the lucrative world of internet marketing management. Well not to spoil our traffic numbers too much, its safe to say that an hour before I wrote this I gave notice to all of my clients. I am now going to be joining the world of full time food bloggers.

This will mean that my focus (and my only work focus) will be on my blog. It will allow me to work on more content for the site, more social media, more ebooks to be published and so much more.

So January will be my last month of the multiple juggle and it feels so good to share this great news with you!

But most importantly I am sure you want to talk figures so here goes…..

Our Food Blogging Income During December 2016

Total Revenue = $2128.14

Our Food Blog Expenses During December 2016:

Total Expenses = $551.50

This leads to a total income from Recipe This For December 2016 of $1576.64

Income Changes & Balancing Acts

I have always called January “crazy January diet season” that is because it is. Everyone and anyone is on the internet looking up healthy recipes and even if you don’t have a diet site you still end up in the thick of it.

You might have a regular food blog but then you know that by having a few lower calorie or lower fat recipes will make a huge difference to your traffic both now and in the future.

As kitchen gadget food bloggers we find that we easily fall into the diet niche. This is because people buy kitchen gadgets for easy home cooking and we end up with a lot of Weight Watchers, Slimming World, Paleo and Whole 30 followers.

So we have been taking the market on and really going for it as we know that this traffic will equate to really getting us off the ground especially for social shares.

Therefore content has been (or will be) between 2-3 posts per day this month. Content that we started writing up in November just so that we could keep up with demand and keep the quality content coming in all the time. Then in February it will be back to normal again!

This means that we have not had that much time to focus on our income. But with great content comes great traffic and with great traffic comes income. So in a way they focus on all at the same time.

The one side of our income that we are working on though is our ebooks from our recycled content. Now that we have a good years worth of content we can really take this forward and improve on it. Therefore this side of things is a work in progress and a great opportunity to create some more passive income. Therefore if you have at least 90 posts on your blog seriously look at how you can put your content into ebooks.

Recipe This Blog Traffic December 2016

Another month and another fantastic traffic increase. This time we have gone from around the 91,000 page views mark to 118,000. A better than expected traffic increase and just shows you that as soon as people have finished eating their Christmas dinner they’re searching for healthy diet recipes. We also expect a similar increase throughout January and February and come March new keywords we are targeting to be coming into the search engines.

We also have a lot of high keyword positions for soup recipes and soup season wont last forever. This is why we are always planning our next traffic and our next piece of content.

Here is our traffic for December 2016:

How To Start A Food Blog | How we got over 100,000 page views from our 14th month old food blog during December 2016.

Here are our top 10 traffic sources for RecipeThis.com during December:

How To Start A Food Blog | Our Top 10 Traffic Sources At RecipeThis.com.

Google still rules. I always expect it to be our top traffic source. It proves that even though many people now use Pinterest to search for recipes that Google still has the lions share.

I must admit I am a Pinterest recipe searcher myself as I just find it so easy on my tablet while I am watching TV on a night.

On another traffic note among our top 10 traffic sources this month is 2 round ups that we were featured in. These were round ups that were not high quality, included no images and were on a massive link list. Yet between them they have brought us 10,000 page views this month. It shows that we should all make an effort to get featured in recipe round ups.

Here is our SEO traffic from Google Webmaster Tools account:

How To Start A Food Blog | Our SEO traffic At RecipeThis.com

When you log into Google webmaster tools you can view what your daily SEO traffic is, check out your impressions, your click through rate and so much more. You can also download all the data into a spreadsheet for further use.

In it there is a list of your top 1000 keywords, you can’t go past your 1000 and it can give you an idea of what you’re ranking where for. What I actually discovered is that out of 1000 apart from 35 of them they are all on the front page of Google. That means that I have 965 first page of Google SEO positions after a year of writing content.

I will feel successful at my SEO when all of those top 1000 are front page positions and would expect to see this by Easter – so watch this space to see how that goes!

What’s Next?

Well with all our content plans it is going to be more of the same. Test recipes, eat what we have tested, write about it, get obsessed with food and then share it on social media.

We should change the movie quote from “if you build it they will come” to “if you write it they will come” because that is very true. The more you write, the better the SEO, the better the social media shares, the better the traffic = the better the income.


January 18, 2017
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