IKEA made a 25-minute ASMR video, and you might find it very soothing
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IKEA made a 25-minute ASMR video, and you might find it very soothing


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IKEA is delving into the world of ASMR.

The company released a 25-minute ad touting its dorm room collection on Tuesday, but there’s a twist: the clip is also an ASMR wonderland featuring a soft-voiced speaker, rustling sheets and pillows, and lightly clanging clothes hangers.

Perhaps it will deliver the tingly sensations you’re looking for. Perhaps it will deeply annoy you. We have no way of knowing, but heads up: it exists. Also, those storage bins look pretty nice.


August 10, 2017
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