Save the Children pulls an Amazon with Dash-like button to collect donations
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Save the Children pulls an Amazon with Dash-like button to collect donations


Save the Children knows that donating money isn’t as alluring as online shopping. So the UK-based children’s charity is taking a page from Amazon and using the online shopping company’s Dash button concept to make giving donations as easy as, well, pushing a button.

Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino’s pizza “easy order” button from 2015. Except instead of conjuring pizza, pushing the “Give” button will send money to the organization.

The company said that collecting direct donation payments online through its website isn’t as engaging for young givers.

“They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience,” Sarah Fitzgerald O’Connor at Save the Children said.

The button will reportedly be mailed to people and will be set up online with info about payment and the amount to donate for each push of the button. You’d be able to cancel accidental pushes and set limits on giving. 

Iris Nursery’s managing director David Caygill said, “The best technology feels effortless and magic and the Give button could be one of those great applications – removing friction and most importantly, leading to more frequent donations.”

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May 25, 2017
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