This video about a transgender mother tugs at your heartstrings
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This video about a transgender mother tugs at your heartstrings


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Transgender rights is a sensitive issue in India. And elsewhere too. 

But this new ad film from P&G for its cough medication brand, Vicks, hits all the right notes and passes on an important message — motherhood transcends gender. 

Touch of Care traces the journey of a real-life transgender activist, Gauri Sawant (who plays herself in the video), who overcame all odds to adopt and raise an orphaned girl. The story is narrated charmingly by her daughter.   

It has been viewed nearly 5 million times on social media. 

The film tugs at your heartstrings. You might want to keep some tissues handy! 


April 3, 2017
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