Uber is in trouble after yet another sexist promo
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Uber is in trouble after yet another sexist promo


How kind of you Uber
How kind of you Uber

Image: Shutterstock / Subbotina Anna

Oh, Uber.

Uber has come under fire again for a sexist campaign it ran for UberEats in India, to mark Wife Appreciation Day, which falls on Sept. 17.

“Dear Husbands, a gentle reminder — Today is Wife Appreciation Day!” the note issued to customers in Bangalore said.

“Order on UberEats and let your wife take a day off from the kitchen. Use promo code ‘nocookingday’.”

The promotional message was quickly slammed on Twitter.

Uber later apologised and removed the message, saying it was “totally inappropriate.”

Uber’s Chief Brand Officer, Bozoma Saint John, also added that the message was “completely unacceptable.”

This gaffe is the latest to the pile of accusations against Uber on sexism.

A former Uber engineer’s blog post speaking of the sexism and harassment she experienced at the ride-hailing company went viral earlier this year, leading to investigations that saw more than 20 employees fired.

Looks like Uber still hasn’t learnt from its mistakes.

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September 19, 2017
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